Department: Business Management

Research institute: IS-FOOD. Institute for Sustainability & Food Chain Innovation

Doctoral Programme: Doctorate in Economics, Business Science and Law

Doctoral Programme: Doctorate in Efficient Systems in Food Quality and Production

Doctoral Programme: EDONA

Area: Economics, Sociology and Agricultural Policy

Research group: Economía agraria

Email: mersan@unavarra.es

Doctor by the Universidad Pública de Navarra with the thesis Valoración del capital de la marca colectiva "denominación de origen" por el comprador de alimentos una aproximación empírica 1995. Supervised by Dr. Miguel Olmeda Fernández.